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Custom Web Design Sunshine Coast
Web Design, Conceptualisation and Art Direction from Australia’s finest Creative Agency
This pedigree does not come quickly or easily. For more than 10 years, processes have been refined, technology has been mastered and creative thinking has been nurtured to allow fluid and accurate conceptualization of websites and user experience within all website frameworks.
We have simplified our process for maximum output and simplification ensuring our partners receive helpful art direction in a structured and well project managed solution.
How We Achieve World Class Results Every Time
There are 4 fundamental elements to our Website Design process
and art direction in an extremely cost effective and well project managed procedure.
Step 1: Discovery
We start the process with information gathering. Through discovery we generate a report which confirms key information about the project such as demographic data, target markets, audiences, branding information, industry information and trends, business goals and objectives.
The discovery phase is critical for ensuring accurate delivery of concepts.
Some of the typical questions we ask our partners during the discovery phase include:
• What is it your business does?
• What are the key USP’s that set your business apart from your competition?
• Can you list some key competitors?
• Can you detail who your perfect customer is?
• In as much detail as possible, describe the service, solution and/or products the website will be promoting?
• What is the overriding key objective of the website?
• Who will be visiting your website?
• What colours are synonymous with your industry?
There are of course many other questions which could be asked. The idea is to ascertain as much information as possible so the Fuell Research Team can provide an accurate Scope and Specification to the Creative Team.
Step 2: Planning
Once we have gathered the broad ranging and necessary information, we move the project along to the planning phase. Planning is also a critical component to delivering effective website design. Methodical and structured planning ensures efficient budget and resource management as well as a stress-free experience for our partners.
Our Research and Planning protocols help clarify our objectives and guide the design.
Alongside a Project Manager, the Creative Team will consider the project, the requirements and the resources required to deliver.
Fuell will consider:
• Which team members are best suited to the requirements and will be allocated to the project?
• What are the key deliverables and timeframes?
• What is the best approach for Information Architecture (IA) & User Experience (UX)?
• What graphics and/or icon sets will be required as part of conceptualisation?
• What is the SEO strategy?
• What are the KPI’s?
• What are the quality assurance milestones?
Search Engine Optimisation is a crucial consideration during the early stages of new web design, and one that is often overlooked.
During our planning phase we review or create the SEO Strategy, which will ensure that the new design is both SEO friendly but also maximised for performance as soon as the pages index on the search engine results pages (SERP).
Considerations during the early SEO strategic development include:
• Identifying and segmenting important business and industry key search terms
• Researching key search term volume and viability
• Auditing content for SEO focus and relevance
• Map keywords and key phrases to content approach
During our Planning Phase we also establish a sitemap which acts as the outline of the structure of the proposed website.
Developing a sitemap is a crucial element in the website design process ensuring that clear navigation and hierarchies are outlined. The sitemap will showcase the top-level pages which are generally the first pages a visitor will see.
It is important to carefully consider those top-level pages and enable quick and seamless navigation to important, relevant pages within the site.
Establishing a sitemap will also help develop a more complete understanding of exactly what content is required throughout the website.
Some of our sitemap development tips:
• The sitemap should clearly identify page hierarchy and silos within the website
• The sitemap should be available in a clear document which can be used throughout the design phase to checklist progress
• Include key content pages as well as functional elements within the website
Step 3: Information Architecture (IA)
Information Architecture is the next organic step in our process now that the information has been gathered and sitemap generated.
We will identify, structure, organise and label content to ensure a user-friendly experience is created.
The goal of IA is to ensure that visitors to the website access the most relevant content as quickly as possibly through simple, clear and stress-free navigation.
First, we audit existing content to understand focus, accuracy and relevance. From there we create a report which identifies how effective content is in the current environment and what content is required to fulfil the proposed sitemap.
Do you need Website Content created? We have highly experienced Website Copy Writers and an acclaimed Content Marketing team ready to help.
We utilise 8 key principles of information architecture during our IA phase:
1) The principle of objects: Content should be treated as a living, breathing thing. Content has life-cycles, behaviors, and attributes and should be treated as a living and breathing thing.
2) The principle of choices: With content, more is always less.
3) The principle of disclosure: An effective approach is to show a simple preview of content which will both help and tempt users to dig deeper and understand what content is within.
4) The principle of exemplars: Categories should show examples to demonstrate what they are about.
5) The principle of front doors: As your website pages index it is important to understand that 50% of your traffic will likely find the site through a page which is not the home page.
6) The principle of multiple classifications: When a user is browsing website content, offer them multiple classification schemes.
7) The principle of focused navigation: Navigation should be kept simple and avoid mixing things too much.
8) The principle of growth: Websites should always be conceptualised as scalable environments. Always assume content will grow.
Step 4: User Experience (UX) and Conceptualisation
Now that we have solid foundations in place, we understand pages required, demographics, objectives, SEO approach and content, we can confirm the various experiences a visitor will have through the site and begin conceptualisation.
User Experience will take the next step in the process and identifies every possible path a visitor can make through the site. From each web page in the site, what other web pages can be navigated, why and how can we maximise efficiency through that navigation and minimise the number of clicks a user will make before reaching the relevant content.
Conceptualisation is where our Art Directors and Creative Designers get to work bringing all these documents, considerations and pieces of research to life through world class design concepts.
Check out some of the beautiful websites we have designed for partners