Web Design | Graphic Design

The Ramada Hotel is one of the most well-known hotel brands
in the world, with more than 800 hotels worldwide.

In 2019, the Ramada Hotel in Darwin, already established as the most popular hotel in the city of Darwin, required art direction in the delivery of car vehicle wrap designs and an improved in room compendium.

Challenge

Ramada has many strict branding guidelines which must be considered in all graphical assets created and published. Our team created a scope of works which was presented to the board of directors, adhering to the brand guidelines.

The key challenge for the car door wrap design was ensuring that branding was accurate and utilizing the minimal space available to maximum effect. We used the information to create an attractive layout to maximize visibility as the cars make their way around Darwin city.

The compendium required a content overhaul to ensure the correct hotel and local information was presented. During a deep discovery phase our research team collected broad data from across the city of Darwin to present to customers visiting the Ramada Hotel.

We were also tasked with maximizing corporate lead generation. Our Sunshine Coast Web Design and Sunshine Coast SEO teams created the road map through an improve web experience and local SEO campaign.

Value

The hotel now has fantastic additional advertising of core hotel offerings through the car wrap implementations across the city.

Visitors can enjoy a beautiful compendium showcasing the range of features across the hotel and insight into attractions across Darwin.

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