All too often we see great videos being published on YouTube but very low views and engagement in return. According to the latest statistics, over 300 hours of video content is added to YouTube every single minute. Unfortunately, this means simply adding some content is very unlikely to gain a lot of traction. It needs to be optimised so it can be indexed efficiently and develop a greater chance to be seen by your target audiences.
Why Video Content?
Videos can form a pivotal part of your online marketing strategy, so if you have gone to the lengths of producing your own videos it’s vital that you take steps to ensure they appear in search results so your efforts are not wasted and they get the visibility they deserve. Having a strong presence on YouTube can be the difference between getting the exposure you need and missing out on it.
YouTube and Google
YouTube is the world’s second-largest search engine and the fact that it is owned by Google means there’s a big chance your videos can show up there as well as on the streaming platform, especially when Google thinks your clip answers a search query better than text-based content.
High Quality Content
The first step to take is to make sure your videos are worth watching. You should avoid making your video overly promotional and instead focus on making it as compelling and engaging as you can. Most of the top videos on YouTube are three minutes long on average, so it’s best to get to the point and be ruthless with the editing process. You need to add relevant copy to your video so the search engines can decide how to rank your video.
Keywords and Titles
Include a suitable keyword in your title, making sure it appeals to your target audience and encourage them to click through to find out more. You can even add a couple of hundred words to your description without this backfiring. Make sure your video perfectly sums up what the video is about and why viewers should watch it.
Include several relevant keywords in the description. You may even wish to create a trailer for your channel to encourage viewers to subscribe. The more subscribers you have, the more authority you can build up. Don’t forget to include a call to action in your video to prompt your viewers to take a certain action, whether it be subscribing, sharing or making a purchase. Remember to promote your video prominently on social media to heighten the chances of it being shared among various communities.
At Fuell we have generated millions of video views for clients all over the world. We have talented AdWords and Content Specialists that can build your video and digital campaigns, drive significant traffic to your content, build brand awareness and increase your sales. It is what we love to do!
If you are looking for digital marketing support, reach out to us via email at email@example.com or call us on +61 (1) 800 512 172.