Google has released the latest algorithmic update; let’s have a look at how it has improved Google’s ranking efficiency.
Google has now completely rolled out its latest Core Update, commonly recognised as the May 2020 Core Update. When these core updates are made, there is always some confusion regarding the implications and impact to website ranking. It is natural for business owners to be concerned that their websites may be impacted negatively by the update. In this article to address the update, what has changed and how this may impact your website.
So what is a Core Update?
Google is continuously refining the algorithm, and these are the standards it applies in search engine results to evaluate ranking positions. There’s really no hype or declaration, just little progressive adjustments it makes to boost the search engine results.
And then every few months, Google makes significant modifications to its algorithm. The main objective is to ensure the most valuable and credible websites rank well in the search engine results. These large, substantial changes are referred to as Core Updates, and in these occurrences, Google would make an official statement because as a result of these changes there are typically noticeable impacts.
Through this post, Google’s Public Liaison Danny Sullivan discusses the concept of Core Updates.
And there’s no big surprise since the last update was in January that Google carried out another Core Update in May.
Core updates were once given humorous names such as Panda, or Penguin. This update was released on May 4, and therefore wags would like to name it the “May the Fourth Be With You” update, but by presenting their own naming convention, Google clamped down on it, sticking to just the official launch date.
So what improved in the Google May 2020 Core update?
Google is not exposing the structural changes it developed in the update, so search experts are monitoring the ripple effects and then trying to hypothesize (or jump to a conclusion) what the alterations involved.
There are indeed a variety of reputable sources that are analyzing the May Core Update.
SEMRush developed a SERP Volatility Sensor, which monitors changes in the SERP rankings (Search Engine Results Pages). The sharp rise matching the Core Update is clear to see:
Marie Haynes has published an intensive analysis of the May Core Update and the update aims, as shown by her thorough research, to obtain a greater understanding of what the searcher is searching for and then to show the most beneficial results in the search engine results page.
You might believe that this was the goal of Google right from the beginning and you wouldn’t be wrong.
But Google always gets much better at trying to figure out the motive of the searcher, and delivering the most accurate recommendations. As per Marie ‘s analysis, the significant changes in the Core Update possibly included most of the following:
- Get a clear understanding of what the searcher’s attempting to find. The very first phase in generating a set of search engine results is to decide what you are looking for. And we already believe that when it comes to searching the new generation of explorers behave differently. The younger generation of searchers types in a complete query, rather than only throwing one or two keywords into it. In 2019, Google launched BERT to assist with the processing of natural language searches of a communicative or complicated environment. And maybe the upgrade is the next incremental step.
- Get a stronger insight into your website’s trustworthiness: expertise, authority, and trustworthiness. Google has stated beforehand that the E-A-T (Expertise, Authority, and Trustworthiness) is a rating indicator. In addition, the criteria of Google’s Search Quality Evaluator are used by humans to review websites and the search results pages that follow. There’s been a strong push in sites that adhere to the guidelines outlined by Google in its guidance on Core Update.
- Link quality. Inbound linking has already been a clear indicator when it comes to website rankings. The said Core Update might be choosing to ignore links that are obviously self-made mentions or links created exclusively for SEO purposes, and providing full credibility to links that are sincere recommendations for truly valuable or fantastic content.
How would you know if the impact of a Google Core Update has reached your site?
There are two easy ways you can evaluate if you’ve been significantly affected.
The first move is to use indicators for calculating your existing rankings. Our current favorite is SEMRush to evaluate one’s current rankings for keywords. And Neil Patel provides access to the free Ubersuggest tool which lets you monitor up to 25 keywords. You’ll be able to see whether there were any winners or losers for your key phrases, and in relation to the rankings, you would like to keep a watchful eye on the target keywords. As an illustration, here’s a SEMRush screen-grab from a site explaining the popularity leap with one of our key phrases in comparison to one of our rivals, which arises immediately just after update:
And the next step you need to do is take a closer look at your Google Analytics and see whether your organic traffic has improved since this core update was released on May 4.
What should I do if I feel I’m losing search engine ranking and traffic?
Firstly, there is no assurance that you will be influenced either positively or negatively by this Core Update. There’s a very high possibility, and Google does suggest that you don’t need to take any action in any way.
If you have lost visitors then please bear in mind that Core Updates tend to occur every couple of months. If you make significant changes to your content, your website may not really recover until the next update comes up.
Google has decided to share a set of questions for you to use to evaluate on your official site. These suggestions are about building a better customer experience, and this should be the perfect line running throughout your SEO strategy
Basically, these concerns aren’t new (the latest edition dates back to the 2019 Core Update guidelines) but the values are still valid.
Questions on Content and the Quality
Questions below are a direct excerpt taken from the Official Webmaster Blog
- Does the content include original data, reports, research, or analysis?
- Does the content offer a significant, full or comprehensive description of the subject matter?
- Does the content give excellent insight or significant, beyond-obvious information?
- If a content is taken from other references, does this simply avoid rewriting or copying those publications and instead have substantial added value, creativity, and uniqueness?
- Does the article title or headline provide an explanatory, useful, and informative summary of the entire article?
- Does the headline or page title avoid appearing to be falsely overstating or disconcerting?
- Is this the kind of site you would like to share it with a friend, bookmark, or strongly suggest to someone?
- Do you expect an encyclopedia, printed magazine, or book to display or reference such content?
Questions on Expertise
- Does the article present knowledge in a manner that encourages you to believe and trust in it, such as consistent sources, proof of the skills involved, history about its author or the website that published it, including via links to a writer’s page or the About page section?
- If you had been researching the website that publishes the content, would you give a perception that it is excellently-trusted or generally acknowledged as an authority on the subject?
- Is the content written by a professional or enthusiast who understands the content clearly well?
- Is the content safe from factual errors which are easily verified?
- Would you feel at ease relying on this content for money or life-related issues?
Questions on Presentation and Production
- Is the article free of any spelling, grammar, or tonal problems?
- Was the content created correctly, or does it seem messy or produced in haste?
- Is the content mass-produced or otherwise outsourced to a huge number of authors, or distributed through a wide network of websites, so that there will be less attention or care allocated to individual articles or sites?
- Does the content involve an inappropriate number of ads that interrupt or distract with the actual topic?
- When viewed through mobile devices, does content display well?
- Does the content offer significant value in the search engine results as compared to other pages?
- Does the content tend to represent the genuine interests of the active users on the website or does it seem to exist purely by someone trying to predict what might rank best in search engines?
If you ever encounter a fall in traffic, your link building technique may need to have an update as soon as possible.