Broaden the exposure of your company with the help of Facebook Ads.  Look at how it actually works, how to get going, and the benefits and drawbacks of other online advertisement strategies.

Facebook advertising offers brands a golden chance inside the competitive social media world to get their messages to targeted customers, in a positive and exciting way. This is incredibly useful in response to the increasing number of policies imposed on organic content.

What is Facebook Advertising?

Facebook Ads Manager

Facebook advertisement makes it possible to reach people based on age, gender, hobbies, job description, location, upcoming events in life, and more, with daily updates about how well your ads are working.

Facebook advertising makes it easy to customize your promotions to concrete objectives, which include various levels of the sales funnel.

If you ever decide to promote and sell on Facebook, you will have the option to place your advertisements across 7 segments within the Facebook, Messenger, Instagram, and Audience Network. Promotions rely on your selected goal and include:

> Messages
> Feeds
> Stories
> Applications
> In-stream
> In-article
> Search

There are two different ways to choose your placements:

Automatic placements: This preferred default setting will enable Facebook’s delivery system to assign budget over various placements depending on where your advertisements are capable of performing better.

Manual placements: Choose your placements manually. Six placements are on offer and each one has different areas. Your advertisements may not be suitable for all of them, depending on your publicity target. This section will enable you to become more focused and give you the opportunity to choose which platforms, operating systems, and devices your advertising campaigns will show up. For instance, if you just decided to show your promotions on Instagram stories, for customers using iOS devices only, this makes it possible.

Facebook Advertising PROs

Wider Audience Reach

Facebook continues to be the number one social network, with more than 2.6 billion active monthly users and no hint of slowing or stopping. If you are aiming to reach your target demographic with direct messages, then Facebook is a great place to do this, particularly with its diversity of age groups and demographic trends.

Facebook Ads Manager also works by allowing you to re-market to clients who have visited your website, by installing Facebook Pixel code to your official site. Also, there is a range of custom audiences for you to make the most of, allowing you to reach people who already know and recognize your product line.

A / B Testing (or known as Split Testing)

Facebook AB Testing Example

In a single campaign, Facebook Ads Manager enables you to divide your advertisements into specific custom audiences, places, age segments, and many more. Not only will this help in providing useful information as to what creative works the best, but you can get granular, seeing what creative works the best for each of your target markets.

Pro tip: To see what advertisements your rivals are currently running. Consider following these 3 basic steps:

  1. View your competitors Facebook account.
  2. Scroll down and take a minute to look out on the right-hand side for the Page Transparency page.
  3. Simply hit the ‘See More’ button.

How to see competitor ads

Lead Generation

Lead ads on Facebook make it a lot easier for prospective clients to send details to you, regardless of what their device is. Your potential customers can request service or product information and make appointments via a lead ad form that shows up in your feed. The most powerful aspect of this tool is that clients don’t have to leave Facebook just to submit the application form.

Link the information gathered instantly in Facebook forms with Zapier enabling you to automatically send the information directly to your sales and marketing staff.


Facebook instant experience ads example

Interactive ad-sets such as Facebook’s instant experience ads indicate that customers can be immediately transferred to an app-like brand experience. The immersive full-screen mode concept enables marketers to tell stories that create interaction, thus giving the opportunity to promote content marketing pieces that would have otherwise been dropped on a website.

Measurement of Conversion

Setting up a Facebook pixel lets you monitor user behavior after watching your advertisements through different devices. Incorporating a Facebook Pixel to the pages on your site where conversions take place will help you track who converts on your official site as an outcome of watching your ads on Facebook.

To create and install a pixel, you can easily navigate to the Facebook Pixel tab in Ads Manager and tap “Create a Pixel”. Simply follow the on-screen guidelines, input the Facebook pixel base code to each page on your website, give directions to your development team directly, or integrate the procedure with Google Tag Manager.

Facebook Ad Cost

Facebook is now one of the most cost-effective advertising outlets, in relation to its diverse targeting choices. In comparison to other platforms such as LinkedIn where marketing expenses can equal or exceed $10-$20/click depending on your ad objective, if you’re on a tight budget or just starting your business, Facebook Ads can help you run your promotion for as low as £0.10/click; its a massive contrast in cost implications.


One convincing feature of Facebook advertising is that your Facebook ads and budget are fully visible and controlled. Track your Facebook performance, so you know precisely how much you’re investing and the progress you’ve been getting from your campaigns.

You could also use the information published in Facebook Insights to evaluate the productivity of your paid posts against your organic posts, in order for you to make smart and strategic targeting plans for future advertising campaigns. You can view your Facebook Ads Manager here.

Facebook Advertising CONs

You can’t put everything on publicity

Certain sectors are absolutely not allowed to promote on Facebook. This is to make sure people who use Facebook enjoy a secure customer experience. They are going through a strict approval process before adverts appear on Facebook, that may take up to 24 hours in some cases. So if you are planning to promote your dirty deals, think again.

You can read more about Facebook’s Advertising Policies here.

The 20 Percent Rule

In the old days, it would not be accepted if your Facebook ad had more than 20% of the image covered with text. While Facebook has loosened this policy in the past few years, using less than 20% of text in your image is still the best practice.

Think of using scroll-stopping and influential photographs to capture your viewer’s attention, adding text to the copy sections where it is intended to be. Facebook will help you become more aware of this, and will encourage you to enhance your creative thinking.

Facebook 20% Ad Rule Example

A/B Test from Facebook isn’t as Good as an Expert

Even though Facebook advertising has a useful area in which you can split up your adverts, Manual optimization in our experience gives you the greatest return on investment.

You can talk to a Social Media Marketing expert at Fuell to find out more about this.


The growing number of companies utilizing Facebook advertising indicates that your advertisement’s chance of standing out immensely diminishes. It could be hard to catch public attention and get your product or service noticed among their buddies’ notifications and updates, and it needs innovative advertising-sets that can come at an extra operation cost.

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