Much like “searching online” tends to mean “to google something,” Zoom is now the go to platform for web conferencing and online streaming video. 

In this article, we will reveal our amazing strategy for getting live streaming going, and how you can use online streaming in your overall business to business marketing mix.

B2B live streaming is not the latest advertising concept – but what’s surprisingly new is the rapid development it has shown during the recent disease outbreak.

As the quarantine began, you, your business partners and clients have been absorbing video content at an unprecedented rate, all from the comfort of your home.

Most of us are now fully acquainted with live video streaming on Twitter, Instagram, Facebook, LinkedIn, and Youtube on social media platforms. Within the past few months, the need for live streaming technologies such as Zoom has increased by more than 300%.

In this blog, we provide insight and some key considerations which should be contemplated before conducting a live streaming video. We also share some advice on how you can enhance your online videos.

Why B2B live streaming is so popular

Live streaming 2020

We’re all charged with the responsibility of producing meaningful, entertaining, and interactive content intended to provide an impact on the bottom line of your company.

But, have you ever considered the following before live streaming on behalf of your business?

  • Why am I creating this live stream?
  • Who’s my target audience?  
  • What are the top 3 things I can get from the live stream?

Understanding your logic is essential, because if you don’t know why you’re doing it, neither will your viewers. And, if you can’t even answer those questions – perhaps the live stream is not the best solution! Head back to the planning board and figure it out, you might even get a clearer picture after.

The Advantages of B2B Live Streaming

Live streaming is indeed an effective tool in your business marketing strategy and you have a variety of reasons for including it in your marketing activities. It is not just retail and consumer brands that gain from live streaming. Business and consumer advertisers understand the value of live streaming.

And it’s easy to start live streaming. A smartphone (or desktop camera), a reliable internet connection, and the right apps are everything you need.

  1. The clear advantage of live streaming is real-time engagement. That means both of you are available at the same time and you can have lengthy conversations, give direct questions and answers and feedback in full detail.
  2. Create fully engaged audiences as they watch and support your live show. They are really willing to participate, and therefore are more likely to subscribe.
  3. It’s an emerging concept. LinkedIn Live actually offers live streaming on an invitation-only basis, but if Facebook Live is any indicator of where the technology is heading, with viewing time quadrupling in the last year.
  4. And it’s a fairly low-cost technology of course. You will not need lots of specialized equipment, you don’t need to hire expensive video production firms, you can use your existing content and tools; then you can store your live video for long-lasting evergreen influence.

Our Top Tips to Live Streaming Success

Live Content doesn’t have to be… live

We will let you in on a little secret: most of the online videos and webinars you watch aren’t broadcast live.

A whole range of issues occur with live streaming, from the sound and video quality to unstable internet access. And, here’s the solution – don’t do it live!

Alternatively, you can pre-record your clip, and then stream that video recording live.

There are a few different ways you can make a superior quality video without constantly worrying about completely messing up, but the simplest way is to use an Open Broadcaster Software or OBS software. OBS is free, open-source software that can be used for online streaming and video recording.

You do need a decent setup, proper lighting, a script, and everything you ‘d need for a regular video stream. But, this means you’re not going to mess up halfway through and have to start over – plus you’re not getting any horrible sound or video quality either.

Audio and video quality will significantly impact how many users continue to watch your video. The video quality will also affect how many individuals interact with your content. 

Shooting on a shaky iPhone can damage your credibility, so be sure that you have a good microphone and camera to make your video as professional as possible.

B2B examples of live streaming


Most businesses utilise webinar software of some kind. Most of us use Zoom, WebEx, or Hangouts by Google to engage in live webinars.

It is not only private meetings, but public marketing activities that are very popular, including webinars, tutorials, questions, answers and “How to videos.”

Influencer interviews:

Live interviews with influencers in your B2B industry is a perfect opportunity to stream live. This helps build a relationship with influencers but also brings a lot of value to your target audience and the influencer audience too.

Virtual Trade Shows

Attending a digital trade show could be a great way to distinguish your brand between you and your competition. In order to help B2B companies overcome the disruptions caused by Covid-19, Alibaba unveiled their very first Home and Health Online Trade Show. The inaugural trade show was running until May 24, 2020, and is one of over 20 that Alibaba is looking to launch over the coming year.

Alibaba Home and Health Online Trade

Exhibitors will have the ability to communicate with virtual delegates, using a combination of live streaming and captured footage.

Create Meaningful Ties

The goal here is empathy, and moving beyond the product. You want to connect with people and talk about concepts. All that you’re talking about should be positive, high impact and beneficial to others. We all believe that social media is for communities above anything else; particularly Facebook, whose main objective is to “offer people the ability to establish community and bring the world closer together. People use Facebook to stay updated with friends and family, to know what is happening in the world, and to share and express what matters to them.”

In 2018, Facebook updated it’s News Feed algorithm. These improvements concentrate on promoting constructive participation, and feedback, reactions, and shares which now take priority over passive actions, such as clicking the Like or Care button. One of the crucial current ranking indicators is the kind of content users publish and upload.

Engagement is Crucial 

Ninety-five per cent of the people who follow your live stream never even wanted to watch it – it’s all opportunistic. For viewers, behavioral changes mean that while they may not intend on watching live streams, they may come across them and remain interested – as long as you keep them involved and entertained. Similarly, most audiences are entering halfway through-without any context. Wherever you land, you need to keep people up-to-date on what you’re talking about 30 seconds or 30 minutes later. The best way to do this is to constantly go back over key points that you’ve been discussing.

The more publicity and exposure you get, the more likely it will reach your target audience. It encourages users to participate each time a viewer starts to comment and shares to their network, too.

If you’re looking to move your company into the modern age, take the chance to invest in your videos and start live streaming.

We can help.

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