Search Engine Optimization | Content Marketing | Reputation Management
Avangate is a highly recognised brand in the realm of enterprise software and is a global leader in the support of digital commerce for partners all over the world.
Despite having thousands of clients worldwide, Avangate suffered from an unhealthy online reputation with misguided branding and poor brand reach.
As Avangate continued to experience global commercial success, it became ever more important for their presence online to reflect their reputation.
We were tasked with creating and implementing high impact content led SEO strategy. The goal was re-align search engine results pages with up to date, factual and official web pages and content.
Within 6 months, the top 100 search engine results pages on Google transformed from 50% negative and off brand content to just 5% negative and off brand content. We completely revitalized the brand image online, ensuring current and potential customers found, up to date, relevant and on brand content.